MADISEN’S MATCH ANNOUNCES CENTERLINE ATHLETICS AS OFFICIAL APPAREL PARTNER
Partnership will debut at Madisen’s Match Austin before expanding with a larger activation at the organization’s flagship Fort Myers event
FORT MYERS, Fla. — September 2026 — Madisen’s Match, the charitable tennis event that brings together some of the biggest names in professional tennis to support children and families impacted by pediatric cancer, today announced a new partnership with Centerline Athletics, which will become the Official Apparel Partner of Madisen’s Match.
The partnership will begin with a soft launch at the inaugural Madisen’s Match Austin event on November 7, 2026, at Omni Barton Creek Resort & Spa. Centerline Athletics will outfit the event’s volunteer team and provide Centerline apparel prizes for winners of the exclusive VIP Pro-Am.
The partnership will expand significantly for Madisen’s Match’s flagship Fort Myers event in March 2027, where Centerline Athletics will serve as the official apparel partner for the event. Centerline will provide Madisen’s Match apparel for event participants, bringing the brand into one of the organization’s most visible annual experiences.
“We are extremely excited to welcome Centerline Athletics to the Madisen’s Match family,” said Duane Chaney, founder of Madisen’s Match. “As we continue to grow Madisen’s Match and create memorable experiences for our players, sponsors and supporters, we want to align ourselves with companies that share our commitment to quality, community and making a positive impact. Centerline is a natural fit for what we are building.”
Madisen’s Match combines unique access to legendary professional tennis players with a mission of helping children and families affected by pediatric cancer. Since its founding in 2009, the organization has raised nearly $2 million through tennis events, auctions, sponsorships and charitable partnerships.
The Austin event represents the latest chapter in the growth of Madisen’s Match. The November 7 event will feature Tennis Hall of Famers Mike and Bob Bryan, along with former ATP Tour stars and longtime Madisen’s Match celebrity professionals, at Omni Barton Creek Resort & Spa. Experiences include the Legends Tennis Camp, VIP Pro-Am and Pro Tennis Classic Exhibition.
The Centerline Athletics partnership will give the apparel brand a presence throughout these experiences while introducing Centerline products to a highly engaged community of tennis players, club members, sponsors and supporters.
“Centerline Athletics understands the tennis community and the importance of creating products that players are excited to wear both on and off the court,” Chaney added. “We’re looking forward to introducing the partnership in Austin and then bringing it to life on an even larger scale when Madisen’s Match returns to Fort Myers.”
ABOUT MADISEN’S MATCH Founded in 2009, Madisen’s Match was created after founder Duane Chaney’s three-year-old niece, Madisen, was diagnosed with an inoperable brain tumor. What began as a single charitable tennis event has grown into a series of unique tennis experiences bringing together Grand Slam champions, Tennis Hall of Famers and former ATP and WTA stars to raise funds for children and families impacted by pediatric cancer. Through its events and charitable partnerships, Madisen’s Match has helped support pediatric cancer programs, scholarships for cancer survivors, camp experiences for children facing cancer and other initiatives benefiting children and their families. For additional information, visit MadisensMatch.com.
ABOUT CENTERLINE ATHLETICS Centerline Athletics exists to empower court sport athletes in their pursuit of health, happiness, and excellence through purpose-built performance apparel. Combining innovative technology and elevated materials, all products are carefully crafted and designed with the unique male and female athlete in mind. Rooted in authenticity, our ethos balances pushing limits with the joy of the game, designed by genuine racket sports players and active lifestyle enthusiasts who know what truly matters.
MEDIA CONTACT Madisen’s Match Duane Chaney 239-300-9766 MadisensMatch.com Follow Madisen’s Match: Instagram: @Madisens_Match Facebook.com/MadisensMatch